I am in the process of making a video like the one found on this page: https://zady.com/thenewstandard/product-people-planet
I’m thinking this Should be like a large Sales landing page outlining our Value proposition.
It should address FAQ’s and display the quality of the product
“Title” Relief is Here
Things to outline:
10,000 blankets sold, 90% of our customers keep their blanket. 30 Day Guarantee
Outlining the entire product ( Weight from the blanket helps your body naturally create serotonin which becomes melatonin the natural sleep aid.) -> Use metaphor of Dentist’s office or Grandma’s heavy quilt
Weight from the blanket helps you experience a Deeper More Restful Sleep
“Designed for you” 10% of your body weight so that you wake up feeling better than ever. Each Weighting Comforts blanket is handmade by a refugee woman in Nashville, Tennessee, creating income for her family. We sew each 5-inch bead pocket with 100% polyester thread for added strength and durability. The weighted beads inside each pocket are made from an FDA-approved, non-irritating PVC compound. (Body weight calculator here?”
“Weight without the Heat” CoolMax Technology
COOLMAX® ALL SEASON technology transports moisture away from the body to keep the wearer cool and dry on hot days, while the fiber structures provide warmth on colder days, helping to optimize performance. It is not only quick-dry but also provides amazing breathable functionality.The weave is more dense than quilting cotton, but still smooth and comfortable to the touch.